Information Architecture is so much more than taxonomies. In this case study of IA work with a UK retailer, we discuss the impact and interactions between IA and SEO, product data, user research, technology and the wider business. We will provide lessons learnt and examples that you can apply in your organisation.
Mags Hanley is an Information Architect, manager and teacher who has worked on digital products for over 20 years. She has worked on brands from Yellow Pages in Australia, to BBC, Santander and Debenhams in the UK. She loves IA, not just the thrill of recategorising handbags, but the way it structurally underpins the whole of the digital experience.