Etsy, an e-commerce site for 40 million handmade and vintage products and craft supplies had gone 10 years without categorization. Learn about how we created a taxonomy for the world’s most miscellaneous items that had to be used by both product creators (experts) and buyers (newbies) and what it taught us about our users in the process. Learn how to bridge the gap between such disparate user bases and what categorizing the most miscellaneous items possible can teach everyone.
Jaime is a Sr Product Manager leading discovery at Etsy. She works with artistic, technical minds, making it easier to explore nearly 40M items from creative, independent businesses around the world.