“IA for Personalization: Five Steps Toward Building Thoughtful Targeted Experiences”

Colin Eagan – @colinEags

Most people drew pictures when they were kids. Colin made his own board games. Luckily, he gets to further his love of information design as UX manager at ICF International in Washington, D.C., where he consults for Fortune 500 companies, nonprofits and government clients including UPS, Lowe’s, AARP, AAA, NHS and DOI. Notable projects include the launch of Open Forum by American Express, responsive redesign of Aids.gov, and work on Bank of America’s Flagscape intranet, cited by Jackob Neilsen as a top pick for intranet usability. Colin is a frequent contributor to UX conferences and publications, including UXPA International, UXDC, Gilbane, A List Apart, Ad Age, andThe UX Booth. He credits any career success thus far to not going to law school.