Search engine optimization (SEO) is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine.

To create a successful SEO campaign, you need to work with an experienced Atlanta SEO company who can help you create an online destination that’s so compelling, you are an authority on the services or products you provide.

The level of authority you’re considered to possess by search engines like Google determines how well you rank within the organic listings on search results.

SEO Success for Atlanta’s Small Businesses

When you can successfully rank well within the search result pages that relate to your small business, you can experience a significant incline in website traffic and online leads/sales based on your visibility. And, unlike any other marketing channel, SEO traffic is free!

Although SEO is tedious and time consuming, it provides a world of lucrative benefits for small business owners and allows you to compete with national brands without having to invest a fortune.

Determining Success with SEO

Each small business has its own unique key performance indicators (KPIs) based on the vertical they compete within, as well as their target audience.

In the world of SEO, a few of the most important metrics for all small business owners to review monthly include:

-Total traffic
-Organic traffic
-Conversions
-Bounce Rate (the percentage of visitors who leave your website after viewing one page)
-Pages per session (how many pages’ visitors viewed before leave)
-Average Duration (how much time visitors spend on your website before leaving)
-Organic keyword rankings

Achieving Success with SEO

SEO is a long-term investment that requires constant attention, as Google and other search engines are constantly looking for the most relevant websites to connect online visitors to.

It also takes time before your professional website is a true authority within Atlanta and the greater community.
However, there are various tactics our SEO strategists use that help drive immediate conversions, while also developing your site’s authority.

From creating quality content that aligns with the precise intentions of your target audience, to acquiring links from other third-party authorities, there are plenty of strategic steps that can be taken to rank in the first position on Google.

Why SEO Is Worth the Long-Term Commitment

When you can partner with an experienced Atlanta SEO company like Blueprint, you can rank for keywords that are guaranteed to drive qualified traffic and conversions.

Although it can take some time before you can achieve first page rankings, you are still able to create content that drives new traffic and conversions within the first 60 days of development.

Of course, SEO is the most effective marketing channel because:

-It is extremely cost effective
-Drives free traffic to your website
-It supports local/regional visibility
-It is the only marketing medium that provides real and clear analytics

Call the SEO Strategists at Blueprint to Learn How SEO Can Benefit Your Small Business

To learn how SEO can benefit your Atlanta small business, contact us today.

Just fill out our online submission form or call us at 770.817.9560.

By: Blueprint