Businesses looking to generate leads online must navigate an ever-evolving digital landscape. Lead generation paid social is one of the most effective strategies to reach targeted audiences, drive engagement, and convert prospects into customers. By leveraging social media advertising, businesses can deliver personalized messaging to the right people at the right time, ensuring higher conversion […]

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Whether you’ve tried paid digital marketing before – like Facebook or Google Ads – or not, we understand there can be some initial hesitation and confusion. Perhaps you’ve tried Facebook marketing before, but you ended up paying way too much for your cost per lead or cost per sale. The likely cause for failure was […]

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Social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. That’s why brands are getting smarter at targeting their content and messages to drive traffic. Just like any technology, social media is always changing, and you need to stay up-to-date with these innovations so you can stay current. Let […]

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In early September 2017, Facebook opened the flood gates for users to access original video content on its Watch tab. Available through the mobile app, desktop site, and TV apps, this new feature enables Facebook users to subscribe to a video series and watch on their own time. If you’re interested in being a content […]

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With so many local consumers on Facebook, it’s the perfect environment to launch a paid social media advertising campaign that drives people to your business. If you are used to investing in television or other offline marketing channels, Facebook is changing the advertising game. Its extensive targeting capabilities will enhance the way you connect with potential […]

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