When it comes to paid advertising, one of the biggest hesitations and the largest resistance to PPC comes down to expectations: Will the cost justify the return? Setting Expectations Every agency has to answer this question at some point. While there are no guarantees, the answer to this question can be a pivotal point in […]

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Okay, so maybe it’s not a secret, per se… But earning (and maintaining) a high quality score is the key element in keeping CPCs low; and it can be significantly more difficult than you may think. While Google uses several metrics to calculate each keyword’s quality score, in this article I’ll discuss the one thing that […]

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Let’s face it, when it comes to marketing of any kind, the questions on any business owner’s mind are “Am I getting the return on my investment?” and more importantly “Are you getting my phone to ring?”. The Problem with Tracking Phone Calls Tracking the true result of phone calls generated from any advertising source […]

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Last time on the blog, I wrote about 3 Reasons Why Your Business Needs PPC. I discussed how PPC provides immediate and measurable results while giving you the opportunity to build your brand in real time. But maybe you still aren’t quite convinced that PPC is right for your business or industry. If so, then you’re […]

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“I’ve already tried paid ads and it was a waste.” When I hear the above statement, it makes me sad. I might be biased, but hearing a client describe how they just couldn’t find the return for their paid search advertising doesn’t mean PPC doesn’t work or can’t work for them. So, what actually went […]

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