What if your team approached product design like a scientific experiment? What if every initiative, regardless of scope, began with a hypothesis, a test strategy, and a measurement strategy? While Agile processes are great at getting software out the door quickly, we find that fast releases don’t always mean high-value releases. Furthermore, while LEAN methods have arisen to address that value gap, these methods can to be hard to make practical. This talk aims to mitigate these risks by introducing a Lab Notebook as a practical tool to manage a hypothesis-driven test & learn agenda for product teams of any size.
The benefits to using this approach are three-fold:
This talk is for anyone looking to shape the strategic direction of a project or product, including product owners, UX leads, research/analytics leads, and technology leads.
Kerry Holeman, an HCI Master’s candidate at Iowa State, has over 10 years experience designing and developing custom software and web products with teams in the retail, government and enterprise financial services sectors.
