Infographics can be a useful tool when done correctly but can also be a huge waste of time when done wrong. Here some things to keep away from while making an infographic:

Don’t give too much information
If your infographic is mostly text, it looses the appeal of being an infographic. With too much text the infographics just becomes a colorful blog post. Viewers are drawn in by the images and engaged by the text. Too much text becomes a daunting task for someone who just clicked on a picture so they may not read any of it.

Don’t make it only to get shares
Anything that is made with the intention of just trying to get shares or likes on social media is a waste of time and infographics are no exception. Make an infographic that actually has meaning to your site. So that viewers who see the infographic may actually take an interest in what your website is doing. If your infographic is made just to get likes and shares it will not help your site in the long run, even if people enjoy the infographic, because it lacks relevancy.

Don’t use poorly made graphics
If the infographic doesn’t look good all the great content in the world is not going to save it. It is the images that make the viewer take a closer look at the infographic and start reading the text. The content and the overall message is what gets the viewer involved with your site but that will never happen if the infographic doesn’t look appealing in the first place.

Don’t copy off other infographics
The Internet is full of copycats. All of the most popular infographics have tons of copies or remakes of the same general infographic. The only way to make something to increase viewer engagement and traffic to your site is by making something original. Come up with something new that people haven’t seen before and it will create its own buzz.

Don’t add pointless information
Stick to one common theme for your infographic. Do not stray from the overall idea to add other side notes and facts about your web sites agenda. If you have unrelated information to add, make another infographic. Stay on topic so your infographic is easy to read and the content stays relevant.

An infographic is only as good as the ideas that go into creating it and the work that is done to make it look appealing. Just throwing together any old picture covered in text to try to get social media shares is a waste of time. When making an infographic wait for a good idea that people who look at your site would like and take your time to make it the best it can be. The extra time and effort will let it get the results that you wanted in the first place.

By: Erik