Peter Morville

“The Architecture of Teaching and Learning (ATL)”

Session Summary

Teaching is vital to our work. It’s impossible to structure information spaces in organizational contexts without helping clients and colleagues to understand what we recommend and why. Yet teaching is a literacy rarely taught, and the “sage on the stage” is our feckless default. We can do better. In this engaging session, you’ll learn to use organization, retrieval, interleaving, elaboration, and reflection to enhance memory and understanding. You’ll be a better teacher and learner. And, you’ll see why teaching and learning (and metacognition) are vital to the futures of information architecture, user experience, and content strategy.


Peter Morville – @morville

Peter is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web,Intertwingled, Search Patterns, and Ambient Findability. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, Vodafone, the Library of Congress, and the National Cancer Institute. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. Peter lives in Ann Arbor with his wife, two daughters, and a dog named Knowsy. He blogs at

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