DIGITAL MARKETING FOR LEAD GENERATION

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Partner with the lead generation experts at Blueprint for affordable and qualified leads that fuel the growth of your business.

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Online Lead Generation

Proven Strategies to Drive New Leads and Sales

Warm Leads

Warm Leads

Our SEO strategy is meticulously crafted to align your business goals with search engine algorithms. Through conducting in-depth keyword research and competitor analysis, we develop a roadmap to boost your online visibility and drive traffic.

Cold Leads

Cold Leads

Transparent and comprehensive SEO reporting is key to understanding your campaign’s performance. We provide detailed insights and analytics, allowing you to track progress and make informed decisions for continued success.

B2B Lead Generation

High-quality content lies at the heart of our SEO approach. We create compelling and informative content tailored to your target audience, optimizing it with relevant keywords to improve search engine rankings and foster audience trust.

B2C Lead Generation

B2C Lead Generation

Building valuable backlinks is essential for improving your website’s authority. Our link building strategies focus on acquiring high-quality links from relevant and authoritative websites, enhancing your search engine rankings and driving organic traffic.

Paid Media for Lead Generation

Paid Media for Lead Generation

We optimize your online presence for local search results, helping you attract customers in your area through targeted keyword optimization, online directories, and location-based content.

SEO for Lead Generation

SEO for Lead Generation

Protecting and enhancing your online reputation is crucial for business success. We employ proactive reputation management techniques to monitor online conversations, address negative feedback, and leverage positive reviews to build trust and credibility

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  • Not generating enough phone calls or form leads?
  • Wasting time speaking with low quality leads?
  • Need to find leads at a cheaper price?
  • Hitting a ceiling with your lead generation?
  • Want leads for a new product or service area?
  • Looking for more strategies to scale your campaign?

CASE STUDIES

Celebrating Our Best Work

Shockwave Therapy

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20,000%

organic traffic increase

1470+

Meta leads every month

263%+

email & SMS conversions

B2C lead generation with paid social, SEO, paid search, email marketing, web design. 

“Blueprint built an online directory from scratch that ranked for almost every keyword imaginable after one year. Truly remarkable. They generate thousands of leads every month for our providers across the country and are an integral part of our organization. They’re experts at SEO, paid media, and marketing automation.”

Music Lessons

93%+

new student organic growth

350

leads per month

400%

digital budget growth

B2C lead generation with paid search and SEO. 

"“I’ve worked with Blueprint over 8 years for PPC and 4 years for SEO. They actually care about your success. I consider the Blueprint team to be friends. They listen to what makes your business unique and can attract the right people. They’ve generated a ton of ROI.” - Jay Maurice, Founder & CEO"

Corporate Speaking

72%

increase in leads generated

80%

YoY traffic growth

# 1

rank for executive communication training

B2B lead generation with SEO and paid search. 

“They’ve really taken the time to know what makes our niche B2B company so special. We get reliable monthly reports and we know we can ask questions to get clarity on the SEO metrics. We’re really happy with our traffic growth. It’s been fantastic working with Blueprint.” Meagan Perry, Marketing Manager

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Ready to Dominate Online and Grow Your Business?

Schedule Discovery Call – Chat with Blueprint about your marketing goals.
Learn how we can help and get your questions answered.

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Meta Ads campaign, and receive free personalized recommendations.

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Our Team

Get to know our elite team with a combined 70+ years of digital marketing experience

Patrick

Patrick

SEO Specialist

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

Specialist in..

  • Link Building
  • Local SEO
  • International SEO
Reid

Reid

Account Manager

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

Specialist in..

  • Account Management
  • Facebook Ads
  • SEO
Chris L

Chris L

Web Developer & Email Strategist

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

Specialist in..

  • Web Development
  • Email Strategy
  • Active Campaign
Paige

Paige

Email Strategist & Project Manager

With 6+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance to high school athletes or enjoying the Arizona sunshine on a patio with her husband and husky.

Specialist in..

  • Email Strategy
  • Active Campaign
  • Project Management
Brian

Brian

Lead Ads Strategist

Brian has been with Blueprint for 5+ years. In his free time he enjoys reading, cooking, and reading about cooking.

Specialist in..

  • Paid Search
  • Paid Social
  • Analytics
Chris S

Chris S

Director of SEO

Chris has over a decade of experience in SEO and a passion for data-driven marketing. Outside of work you can find him rock climbing, mountain biking, and exploring the coast of Maine with his family.

Specialist in..

  • SEO
  • Digital Strategy
  • Analytics
Isaiah

Isaiah

VP of Accounts

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

Specialist in..

  • Account Success
  • Digital Strategy
  • SEO
Jake

Jake

VP of Operations

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

Specialist in..

  • Digital Strategy
  • Paid Media
  • Website CRO
Nathan

Nathan

CEO

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

Specialist in..

  • Digital Strategy
  • Creative
  • Business Development
Arianne

Arianne

Content Strategist

"Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful."

Specialist in..

  • SEO Content
  • Email Content
  • Organic Social
Bea

Bea

Client Administrator

Since graduating from college in 2012, Bea has been working online across various industries, gaining diverse experience and expertise. Outside of her professional life, she is a dedicated wife and mother of two wonderful girls.

Specialist in..

  • Client Support
  • Project Management
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Lead Generation FAQs

- What is the best strategy for lead generation?

The answer depends on many factors. Are you primarily B2B or B2C? How competitive is your industry? What is your budget? We use SEO, paid search, paid social, display and video ads, email/sms automation, and more to generate leads depending on what will work best for your business.

- How much should I pay for leads?

The cost you should pay to acquire leads depends on how much you can pay to acquire a customer, how competitive your industry is, and how aggressive you want to grow your business.

- How do I improve lead quality?

There are many ways to improve lead quality. You could adjust your targeting, tweak messaging to call out the right audience, add qualifying questions to your form, or try different sources of lead capture.

- What are SQLs and MQLs?

MQL, or marketing qualified lead, means a lead that your marketing has generated as a likely customer compared to other leads. This could be determined by the answers they give on a form, which page they converted on, which campaigns the lead came from, and more.

SQL, or sales qualified lead, is a lead with intent to purchase as determined by your sales team. This could mean they have all the information they need, the price point is right for them, they are ready to buy, or other criteria.

- What's a lead magnet and do I need one?

A lead magnet is an asset used to draw in leads, usually in exchange for their contact information. It could be a document, video, tool, or anything compelling enough to convince a potential lead to hand over their info. A lead magnet is typically used to engage with potential customers that are higher in the marketing funnel.

- Phone calls or form leads for lead generation?

It depends on how your business functions. Both can be effective and they can often be used together. It may be best to shy away from calls if, for example, you aren’t available to answer most inbound calls. On the flip side, in certain industries form leads can be unqualified or spam. In that case, you may have to lean entirely on phone call leads.

- Do I need a landing page for lead generation?

Yes, it is recommended that you use a landing page for the most effective marketing campaigns. The length, content, conversion goals, images, and video should all be based on the type of lead you are trying to generate.

Our BLOG

what we’re talking about

The Importance of SEO for B2B Lead Generation & Business

  SEO, or Search Engine Optimization, is a set of strategies and practices designed to enhance a website’s visibility in search engine results. It involves optimizing various aspects of a website—content, keywords, technical elements—to ensure it ranks higher on search engine results pages (SERPs). The importance of SEO for B2B goes beyond simply increasing traffic. […]

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Personal Injury Marketing for Chiropractors [GUIDE]

Personal injury marketing for chiropractors is a game-changer, offering a pathway to significantly expand your practice. In a competitive field where accident victims are increasingly seeking chiropractic care, it’s essential to stand out with targeted strategies that speak directly to this audience. Engaging and effective personal injury marketing can not only bring in new patients […]

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3 Reasons Your Small Business Needs PPC

In the life of a small business owner, the number of questions that are constantly being asked is endless. Is it time to hire another employee? Do I have enough business to pay the bills this month? Could I even handle more business right now? The list could go on and on… In this article, […]

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Connect With Blueprint For Lead Generation

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