Texas Home School Coalition (THSC) is a nonprofit organization that educates and supports families interested in homeschooling their kids.
Blueprint was hired to:
Grant account limitations – With the restrictions placed on a Google Ad Grant account it can be hard to spend the full $10k grant. That means finding creative ways to use the free ad credit so you don’t leave money on the table.
Compliance – Every nonprofit has a unique mission but must abide by Google’s policies for grant accounts. Without knowing the rules and regulations it’s easy to slip out of compliance and get your account shut down.
Lack of strategy – Sometimes with a grant account you might assume you don’t need a strong strategy. It’s free money, right? It’s still important to pick the right keywords, landing pages, and conversion actions to support your nonprofit’s mission.
That’s where Blueprint came in. We implemented a few key strategies to clear these obstacles and get their ad campaigns to a winning place.
So, how did we do it?
Enhanced landing page plan – we helped THSC create a variety of landing pages with different calls-to-action to promote membership purchases, resource downloads, email newsletter sign-ups, and more.
Compliance – we implemented automated rules and manual processes to make sure their account would stay compliant.
Real results delivered by Blueprint
Texas Home School Coalition has felt the impact of their improved Google Grant account strategy and is working with Blueprint to expand into other areas. From Facebook ads to new lead generation ideas, Blueprint is helping THSC grow its community and further its mission. Blueprint hopes to continue partnering with THSC for many years to come
Schedule Discovery Call – Chat with BLUEPRINT about your marketing goals.
Learn how we can help and get your questions answered.
Free Campaign Review – Request a review of your SEO, Google Ads, or
Meta Ad campaigns and receive free strategy recommendations.
New student organic growth
leads per month
digital budget growth
“I’ve worked with Blueprint over 8 years for PPC and 4 years for SEO. They actually care about your success. I consider the Blueprint team to be friends. They listen to what makes your business unique and can attract the right people. They’ve generated a ton of ROI.” - Jay Maurice, Founder & CEO
one year PPC revenue
increase in organic visibility
monthly budget growth
"Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space."
organic traffic increase
meta leads every month
email $ SMS conversions
“Blueprint built an online directory from scratch that ranked for almost every keyword imaginable after one year. Truly remarkable. They generate thousands of leads every month for our providers across the country and are an integral part of our organization. They’re experts at SEO, paid media, and marketing automation.”
