When your business provides a service to another business, youโre the vital link between them and their customers. Small businesses, startups and corporate enterprises depend on business-to-business (B2B) consultants, agencies and service providers to: Help them reach their target audience Sell them products that increase their productivity and efficiency Generate leads, inquiries and sales Give […]
Itโs Not You, Itโs Me: Tips for Successful B2B Client Communications
May 22nd, 2015 by Eddie Santiago5 Ways To Make Your Content Click with Customers
April 13th, 2015 by Eddie SantiagoEvery business owner is focused on obtaining the highest search rankings for their website. However, conversions are an equally important part of a search engine optimization (SEO) campaign. Conversion rates measure the high value actions visitors are taking on your website.ย Examples of high value actions include: Clicking on page Completing a contact form Signing up […]
Strategies vs. Tactics in Content Marketing
April 8th, 2015 by Eddie SantiagoEntrepreneurs and C-level executives are often hailed as visionaries full of novel ideas that will benefit customers, and believed to possess the passion needed to achieve legendary success. Many small business owners are trying to emulate that success, or at least expand their customer base to grow their business. For each of these efforts, content […]