Author: Eddie Santiago

Establishing a website is an essential step for any business. Your website is a prime piece of real estate in the digital space. However, building a beautifully designed, user friendly and mobile responsive website is only the first step. In order for your website to impact your business, potential customers have to be able to […]

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If you’re a business owner or leader at a mid-size enterprise, you’re constantly striving to increase your customer base. To do this, customers need to be able to find your business on the Internet and engage with your brand on social media channels. Businesses often call on a digital marketing agency to facilitate these goals. Some […]

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When your business provides a service to another business, you’re the vital link between them and their customers. Small businesses, startups and corporate enterprises depend on business-to-business (B2B) consultants, agencies and service providers to: Help them reach their target audience Sell them products that increase their productivity and efficiency Generate leads, inquiries and sales Give […]

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Every business owner is focused on obtaining the highest search rankings for their website. However, conversions are an equally important part of a search engine optimization (SEO) campaign. Conversion rates measure the high value actions visitors are taking on your website. Examples of high value actions include: Clicking on page Completing a contact form Signing up […]

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Entrepreneurs and C-level executives are often hailed as visionaries full of novel ideas that will benefit customers, and believed to possess the passion needed to achieve legendary success. Many small business owners are trying to emulate that success, or at least expand their customer base to grow their business. For each of these efforts, content […]

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