Social platforms aren’t just where people go to scroll through updates. They’re where they look for referrals, research services, and decide who to call when something needs attention. Septic services social media marketing gives your business a presence in those everyday moments. When someone has a question or an emergency, you’re already on their radar.
This guide breaks down how to make social media work for your septic business, from choosing platforms and planning posts to running ads and measuring results.
Why Septic Companies Benefit from Social Media Marketing
Septic services often feel like a “call when there’s a problem” kind of industry. That’s exactly why it’s important to stay visible between service calls.
Social media helps you do that. It keeps your brand in front of homeowners, real estate agents, and small business owners in your area, even when they aren’t actively searching for help. So when the time comes, they already know who you are.
A consistent social media strategy can bring in 10 to 30 leads per month through Facebook ads, increase local name recognition, and send more traffic to your website or booking page.
Some key benefits of social media marketing for septic services include:
- Staying top of mind for customers by keeping your brand visible, even when they’re not actively searching for help
- Educating your audience with simple tips and reminders about routine maintenance and best practices
- Building trust through reviews and before-and-after content that highlight your work
- Reaching new customers with paid ads targeting homeowners by zip code, radius, or homeowner status to stay focused on your service area
- Highlighting seasonal services like winter prep or rainy season inspections with timely, relevant posts
It’s about staying consistent and being useful to the people who need your services.
Start with the Right Social Media Platforms for Septic Services
Choosing the right platforms comes down to where your customers are spending their time. For most septic service providers, the best results come from:
Facebook
Still the most effective platform for reaching local homeowners. Facebook lets you post educational content, respond to comments, and join community groups where people ask for service recommendations.
Social media is a great place for before-and-after shots, quick tips in Stories, or short videos that show your team at work. If your crew is already snapping photos in the field, you’ve got content ready to share.
Don’t worry about being polished. Authentic photos, like a truck on-site or a crew member explaining a service, often connect better than a stock image.
YouTube
Longer-form educational content can live here. If your team is open to filming basic explainers or walkthroughs of common septic issues, YouTube can help build long-term trust and improve your search visibility too.
Google Business Profile (with social-style updates)
While not a traditional social media platform, your Google Business Profile allows you to share updates, offers, and posts. This boosts your appearance in local search results and adds credibility to your business listing.
If you’re just getting started, start with Facebook. It has the biggest reach and the best tools for local promotion. Facebook Lead Ads work especially well for service-based offers. We’ve run promos like “$99 Septic Pumping This Week Only” using Lead Forms and regularly pulled in leads for under $20.
Once you’ve got that working, expand to other platforms that fit your content and workflow
What to Post on Social Media for Septic Services
Content doesn’t have to be complicated. The goal is to be helpful, consistent, and authentic. When people see your brand offering tips, answering questions, or showing up in the community, it builds trust.
Quick tip when posting: Consider geo-tagging posts or referencing the town or neighborhood (‘Septic pump in Woodstock today’) to build local recognition. It signals to your audience that you’re active in their area.
Here are some easy content ideas for septic services social media marketing:
- Homeowner tips like how to tell when a tank needs pumping or what not to flush
- Before-and-after photos from completed jobs (with permission).
- Short videos explaining common problems or what to expect during service
- Customer testimonials in post or video format
- Seasonal reminders like winterizing your system or checking for leaks after heavy rain
- FAQ posts that answer common questions
- Behind-the-scenes moments that show your crew at work
- Community involvement such as sponsoring local events or giving back
Every post doesn’t need to sell something. The more helpful and trustworthy your content feels, the more likely people are to remember your name when they need help.
Should You Run Paid Ads for Septic Services on Social?
Organic posting builds credibility over time. But if you’re looking for leads now, paid social ads are one of the fastest ways to get there. Facebook and Instagram ads can target homeowners in your service areas, so you’re not wasting money on clicks from across the state.
You can promote seasonal discounts, emergency services, or general awareness ads that highlight what you do and who you serve. Pairing paid ads with your organic content creates a flywheel that keeps your brand in front of the right people.
Make sure your ad creative matches your service area and message. Use images that reflect your actual equipment, team, or location so people know you’re a real business nearby.
Common Mistakes to Avoid in Septic Services Social Media Marketing
It’s easy to post and hope for the best, but a few missteps can hold back your progress:
- Inconsistent posting: Going silent for weeks makes it harder to stay top of mind.
- Too much industry jargon: Most homeowners don’t know what a baffle tee is. Keep your language simple.
- No local targeting in ads: Broad targeting wastes budget. Focus on zip codes or cities you actually serve.
- Lack of clear calls to action: Always tell people what to do next. Call, book, or learn more.
- Forgetting to respond: Comments and DMs are leads in disguise. Engage quickly.
Stay approachable and helpful. People are more likely to reach out when they feel you’re accessible and professional.
Grow Your Septic Business with Blueprint Digital
You don’t need to go viral to get noticed. Septic companies win online by staying consistent, showing up where it counts, and giving potential customers a reason to trust you. That could mean posting helpful content, running Google Ads in your service area, or launching local Facebook campaigns to stay top of mind.
Blueprint Digital specializes in generating leads for septic companies. We’re a full-service agency focused on results, offering everything from social media strategy and paid ads to SEO, local listings, email marketing, web design, and more. We work closely with septic businesses to build systems that drive
Book a discovery call to chat with us about your marketing goals and learn how we can help.
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