Every great design starts with a sketch.
The creative process begins on a piece of paper or even on a napkin. Moleskine has evolved paper by condensing the creative process to a few steps, saving time and money.
The Moleskine creative Smart Notebook will turn your hand-drawn sketches into fully workable digital files.
Paper Has Evolved
Moleskine has partnered with Adobe to create the first notebook that will turn your hand-drawn sketches into fully workable vector files. These files will be accessible within the Adobe Creative Cloud. You will now be able to draw on any page in the Moleskine notebook and capture your image using the free iPhone companion app.
About Moleskine
Moleskine is a cardboard-bound notebook with an elastic band to hold the notebook closed.
Developed in Milan, Italy, in 1997, Moleskine notebooks offer a tactile experience unlike any other notebook that is on the market. Moleskine notebooks have a sewn spine that allows them to lie flat when opened. Ivory- colored paper, round corners, a ribbon mark and an expandable pocket inside the rear cover are just a few of the unique feature that you will find when you open up a Moleskine notebook.
Moleskine production includes notebooks, planners, diaries, sketchbooks, and albums.
The Napkin Sketch
In 1959, an artist named Edward E. Carlson was sitting in a coffee shop brainstorming a futuristic structure that would represent the 1962 World’s Fair. Edward reached for a napkin as he drew a rectangle connected to an oval. This sketch became the blueprint for the internationally known symbol for Seattle, the Space Needle.
The Cab Ride Sketch
Crime was at an all time high in New York during the 1970s.
After President Ford denied federal assistance to save the city from bankruptcy, tourism was at an all time low.
In an effort to spark tourism, the city of New York started a campaign with the slogan “I Love New York.” A jingle and a commercial were created but a logo was lacking. The Department of Economic Development met with a designer named Milton Glaser to solve their logo issue.
Milton pulled out a crumbled piece of paper of a sketch that he created in the back of a taxicab. This sketch is one of the most widely distributed and imitated images in the world. Milton Glaser created the logo pro-bono in an effort to bring money back into the struggling iron jungle.
Extinction
What all of these iconic images have in common is that they were first designed on spare pieces of paper, which were never meant for the task.
The archaic process of scanning a drawing and then vectoring the lines of your sketch will become extinct if you use a Moleskine Smart Notebook. Each page of the notebook has print markings on the corners of the pages to help translate the sketches into usable vectors.
The special alignment indicators will reduce the chance of distortion or skewed angles even if you are not able to get a perfect head-on capture with your iPhone’s camera. Both a .jpg and an .svg files will be converted and waiting for you in the cloud to use in either Adobe Photoshop or Adobe Illustrator.
What if you are not a Creative Thinker?
Moleskine has another product that allows users to take a photo with the Evernote Page Camera and their writing will become instantly digital. The Evernote Smart Notebook retails for $24.95.
Other Drawing Options
Many designers chose to start sketching using a digital process.
Whether that is on a tablet or on a desktop. This requires a power source and a data connection. The Moleskine Smart Notebook does not require any battery power to function. For only $33 you will now be able to work offsite with out a power source creating ideas that can change the world.
Conclusion
Inspiration can spark at any time, whether you are sitting in the back of a taxicab or drinking a cup of coffee. Creative thinkers will use any materials available to sketch out their ideas.
The Moleskine Smart Notebook will allow creative thinkers to focus on their ideas when they are offline or in transit. Your sketch will be waiting for you when you return back at your workplace.
Unfortunately, this app only works on iPhones. It does not require battery power, a data connection or an investment greater than $33. You can preorder the Moleskine Notebook now. An informative video that demonstrates the potential uses of this notebook.
