Many business owners will tell you that the best way to understand your customers is to put yourself in their shoes. This is the case for both your physical operations and your online presence. For example, if you operate a retail store, you should take a walk through the aisles and experience what it’s like for your customers to search for items on the shelves.

You can do the same thing for your company’s website. Ask yourself:

• Is your home page inviting?
• Is the site easy to navigate?
• Can you quickly find what you’re looking for?

If you answered no to any of these questions, it may be time to consult an Atlanta web design company. Your company’s website is the showcase for your brand. If it is hard to navigate, looks outdated, or lacks aesthetic appeal potential customers will quickly head for the exit.

Here are the most important website design elements for getting new customers.

Give Website Visitors a Clear Path to Becoming Buyers

Navigation. Make sure your website uses a simple navigation that gives visitors a clear path to the pages on your site with the information, products, or services they need. Your navigation menu should have simple labels that help users understand what inner landing pages are about.

Responsive Design. Most people will use their cell phone to visit your website and search engines like Google factor this into where your company ranks on their results pages. You also want customers to be able to easily call or locate your business right from their phone. Make sure your site design is mobile-friendly and works across all operating systems, browsers, and devices.

Calls-to-Action. To turn casual visitors into active buyers you must tell them what next step they should take after landing on your site.

• Do want them to call you?
• Do you want them to fill out and submit a contact form?
• Do you want them to visit your physical location?
• Do you want them to make a purchase from your ecommerce site?

Incorporate well designed, strategically placed buttons and banners with compelling calls to action to achieve your conversion goals.

Make a Statement About Your Company with Outstanding Website Design

Color. The color scheme you use on your website can make a difference in how potential customers perceive you. Harsh tones and contrasting hues can be jarring to visitors. On the other hand, certain shades of yellow and blue convey health and strength. Test different color combinations and gather feedback before settling on a color scheme. When in doubt, use neutral colors balanced by ample white space.

Images. Use sharp photos, graphics, and visual elements. Use images that align with your brand and entice visitors to find out more about your products and services. Keep in mind that while stock photos give your images a professional look, overusing them can make your brand seem inauthentic.  Consider including photos of real customers using your products in your design mix. Videos are another creative way to tell your story to your customers.

Fonts. Just like color, fonts can also have a big impact on what your customers think about your business when they visit your website. Some fonts convey a casual, playful attitude while others project a certain level of quality or expertise. This makes the selecting the right font an important decision. Use fonts that are easy to read and complement one another.

Each of these website design elements are critical to gaining new customers for your business. If you need a new design for your company’s website but are not sure where to start, contact Blueprint and speak with one of our expert web designers today.

By: Blueprint