Among the many types of digital content produced, statistics prove that video is the major content type that social media audiences prefer to share and consume. However, it’s not just the quantity of video produced that is so staggering. In recent years, Facebook has taken ambitious steps toward integrating new video technology into their platform. In March 2014, Mark Zuckerberg announced Facebook’s acquisition of the Occulus Rift virtual reality software. Additionally, Facebook has incorporated other innovative video technology into their platform, such as live video streaming. Businesses should be keenly aware of the power of video in driving higher engagement levels in their social media marketing campaigns.

Traditional Video

With advances in mobile video recording technology, every Facebook user has the potential to be a director. Whether you upload funny family videos or quality content with a story, user-shot videos are becoming the go-to medium for communication in the digital age. As a full service marketing firm, Blueprint Digital is at the forefront of this trend. Not only do we have one of the best video production teams in Atlanta, but we consistently push our clients to capitalize on strong user generated content via video. When UGC by video is not an option then we construct completely custom videos using our state-of-the-art in-house green screen technology and uniquely designed recording rooms.

3D Video

Engaging three-dimensional videos have become a modern trademark in the contemporary Facebook landscape. Facebook accounts, such as Facebook 360 and National Geographic, are turning to 3D video to paint an immersive picture that allows users to click-and-grab on their desktop computers or simply rotate their mobile devices to explore the three-dimensional world. This technology offers an innovative way to create and share video content in the social sphere. Nowadays, users can explore the Niagara Falls, the Florida Everglades, or even completely fictional worlds, utilizing Facebook’s innovative three-dimensional video capabilities.

Live Video

In addition to Facebook’s 3D video, there has been a shift to live video streaming. In fact, many news worthy events have been broadcasted using the live video feature, including the State of the Union and sporting events. Today, musicians, comedians, and even journalists, like the Huffington Post, have used live video to create cultural moments where users are invited to interact and engage with the performers on screen. Much like Periscope, Facebook’s live video allows users to engage with streaming events all over the globe.

The Future of Video

As the Occulus Rift technology improves and becomes more affordable, users can expect more 3D content. In fact, it is possible that entire industries could utilize the platform for innovative and groundbreaking purposes. Working in tandem with live video, 3D technology could spur entirely immersive experiences, demonstrations, and even classroom settings, where users interact with their teachers in real time within a truly three-dimensional space. All of this being said, it is undeniably necessary that businesses of all sizes have a dedicated approach to capitalizing on this revolutionary trend. If you need help then don’t hesitate to contact our team.

By: Michael Diego