I enjoy working at Blueprint because I enjoy our team. As a full-service digital marketing agency, we are proud to offer it all. Account Management, Social Media Marketing, SEO (Search Engine Optimization), PPC (Pay-Per-Click), Video Production, and Website Design and Development. If there is a digital need, we provide it. It’s amazing to see how all of these departments flow as one team, to give our clients a holistic approach to their marketing needs: an integrated marketing project.

As a Project Architect, I work daily with my fellow Architects over each department to coordinate the nuts and bolts of each client project. We gather data/info, strategize, delegate, and then implement with teams of designers, developers, strategists, writers, and managers. How do we do this? Teamwork that makes the dream work.

Let me help you understand.

We rank on Google, so people call us. Or we seek out clients who are needing our services and extend the hand of partnership to see a digital campaign on any platform. From there, our clients are introduced to their own personal account managers who remain with them for the duration of their project and/or campaign(s). These rockstar account managers are the face of Blueprint and the initiators of making sure collaborations happen across all of our departments (SEO, PPC, Social, Video, Design & Development).

Account Managers communicate to Project Architects over each department the scope of the project and the needs of the client. Project Architects then coordinate which each of their team members to, for example: design a new logo, 3D animation for a product or service, re-code of a homepage OR create a keyphrase strategy, develop landing page content or a Facebook Ad campaign. As all of these tasks are going on, there are weekly huddles internally and with the client determining when to role all these elements out as one project.

In our huddles, we discuss our clients: preferred target audience, digital channels that will bring conversion, content strategy, short and long-term goals, and how to measure success. Each role on the team is clear and executed well, optimizing our conversion rates.

With each team flowing in their technical and creative expertise, our clients are fully served and supported with a blueprint of marketing success. Our integrated campaigns bring conversions because we do it all…together. We firmly believe that all of the answers are within the team and our teams are trained, studied and conversion focused, similar to our clients. If you are looking to have our team on your side developing and executing a digital strategy that works, give us a call for a free quote.

By: Tolu Akande