PPC SPECIALIST Job Description
Blueprint Digital is seeking a Paid Media Specialist for a full-time remote position with a partially flexible work schedule and endless opportunities for growth.
We are looking for an individual with at least two years of experience building and managing digital ad campaigns on paid search and paid social platforms. This role requires strong strategic planning skills, creativity, critical thinking and analytical skills.
Responsibilities
- Develop paid strategy to accomplish marketing goals like generating warm leads, driving purchases, or growing an email list
- Build and manage campaigns on paid search and paid social platforms like Google Ads, Facebook, Instagram, Microsoft Ads, YouTube, Display Network and Amazon
- Outperform KPIs and deliver positive ROI for our clients
- Test placements, keywords, targeting, settings, bid strategies, ad variants and more
- Leverage data to influence strategy
- Collaborate with copywriters and designers to develop high performing ad copy, creative, and post-click strategy
- Setup conversion tracking
- Support Account Managers with data and insights
Qualifications
- Able to work remotely with a partially flexible schedule
- Two+ years of experience building and managing campaigns on these platforms:
- Google Ads (google search ads)
- Facebook and Instagram ads
- Experience on these platforms is appreciated but not required:
- Google Display Network
- Google Shopping
- YouTube
- Amazon Ads
- LinkedIn Ads
- Pinterest, Tik Tok, Snapchat
- Experience buying paid traffic for warm lead generation and/or ecommerce websites
Skill Requirements
- Strategic planning, creativity, critical thinking and analytical skills
- Strong business acumen and marketing ability
- Organizational and time management skills
- Detail-oriented
- Eager to work in a culture that values humility, people smarts, and hunger for growth