Masterclass · By Invitation

The PI Referral
Blueprint

The system behind 350+ new car-accident patients per month at AICA Orthopedics — taught live by the team that built it. SEO, PPC, paid social, and the case-management flywheel that turns unattached patients and attorneys into a repeatable referral engine.

APPLY FOR YOUR SEAT VIEW THE AGENDA

Format: Live 30-minute masterclass + 15-min Q&A

Audience: Chiropractors & PI clinic owners

Seats: Limited, application required

PROOF, THEN PROMISE

350+ New patients per month

#1 Ranking for “car accident doctor”

50% YoY increase in patients

$100k+ Monthly paid media spend

150+ PI leads from ads / month

WHY WE BUILT THIS

The clinics doing 50 PI cases a month aren’t better marketers — they run three plays the rest don’t.

We’ve spent 20+ years dominating Atlanta’s car-accident category. The clinics that win wire sales, care, and case management into one machine — and most owners only run one of the three. This masterclass walks through each, with the playbook and the actual numbers behind them.

WHAT YOU’LL WALK OUT WITH

Sell to attorneys the way nobody else does — the in-person reciprocation play that runs on one staff day a week, not a six-figure sales hire.
Stay top of mind with every PI attorney in your market for under $500/mo in targeted social spend.
Manage cases the way attorneys wish every clinic did — HIPAA, treatment plans, records, reporting — so you become the only clinic they call.
Raise case value on the same patient — why a $3K bill at one clinic becomes a $10K bill at another, legitimately, and why attorneys route every case to the second.
See the real numbers — lead cost, case-acquisition cost, and case value — from the campaigns we run today across AICA and 7+ markets.

THE AGENDA

Three pillars that turn marketing spend into a referral flywheel.

Three things separate clinics doing two PI cases a month from clinics doing fifty — and most owners are only running one of the three. Each gets a deep dive with the real playbooks we run at AICA and across 7+ markets.

01 / SALES

SALES

Reciprocation & the attorney relationship most clinics never build.

Sales in PI isn’t ads — it’s the in-person reciprocation game with attorneys and paralegals that almost no chiro is running because they think it’s overhead. It doesn’t have to be a full-time role. One day a week of relationship-building plus a small marketing-automation layer keeps you top of mind for every PI attorney in your market.

The one-day-a-week sales role: who, where, what they do
Visiting law offices and building paralegal relationships
$500/mo attorney-targeted social to stay top of mind
The reciprocation framework that flips the referral dynamic

02 / CARE

CARE & CASE VALUE

Why the same patient becomes a $3K bill at one clinic and a $10K bill at another.

If Michael Jordan got rear-ended, what kind of care would he get? That’s the standard a PI patient legitimately deserves — because the insurance is paying, not the patient. Higher case value isn’t a markup; it’s better tools, better protocols, and better documentation. And attorneys route every new case to the higher-value clinic.

The Michael Jordan standard of care, applied to every PI patient
$50 retraction vs. $500 decompression — when each is justified
Protocols and documentation that hold up under adjuster review
How attorney economics (1/3 / 1/3 / 1/3) reward higher case value

03 / CASE MGMT

CASE MANAGEMENT

Do the attorney’s job for them — become the only clinic they call.

Attorneys don’t refer to the best clinic — they refer to the easiest one to work with. Case management is doing the parts of the attorney’s job they hate doing themselves: HIPAA on day one, clear treatment plans, medical records on demand, regular case updates. Nail it and you become the default clinic.

The week-one checklist: HIPAA, treatment plan, intake docs
Records and reporting cadence that attorneys actually use
What “important to the case” means — and how to manage it
The two-way pipeline: you make their job easier, they send the next case

THE FLYWHEEL

Your digital arm doesn’t just generate leads. It feeds the flywheel.

SEO, PPC, and paid social bring in the unattached patient — the highest-leverage patient in PI, because they walk in without an attorney attached. Treat them well, manage their case cleanly, and they become a two-way referral: back to your clinic, and forward to the attorney who handles their case.

SEO GOOGLE ADS PAID SOCIAL EMAIL CASE MGMT ATTORNEY REFERRALS

When the loop closes, every dollar of ad spend compounds. That’s how we hold #1 in Atlanta, and how we’re scaling the same model across SoftWave Clinics and partner practices across the US.

YOUR HOSTS

Three operators. One playbook. Twenty years of receipts.

You won’t get an outsourced presenter reading slides. You’ll get the people who built the system, run it, and stake their reputations on it every quarter.

Nathan Taitt

Chief Strategy Officer · AICA Orthopedics

Runs the operational backbone of the #1 car-accident orthopedic network in Atlanta. Nathan owns the sales, care, and case-management standards that turn marketing leads into 350+ patients per month — and into long-term attorney partnerships.

Isaiah Ram

COO · Blueprint Digital

As COO, Isaiah runs the operating system behind Blueprint’s PI growth engine — making sure every dollar of paid spend and every page of SEO content earns its keep across AICA and a growing roster of partner clinics nationwide.

Reid Ausband

Director · SoftWave Clinics

Founded Blueprint and has spent two decades operating at the intersection of marketing, clinic ownership, and PI strategy. Now scaling the AICA model through SoftWave Clinics and a national network of operator-owners.

WHO THIS IS FOR

Built for clinic owners ready to run PI like a business.

We keep seats limited so the room stays full of operators we can actually help. Quick check before you apply:

This is for you if…

+ You own or operate a chiropractic, orthopedic, or multi-disciplinary clinic seeing PI patients.
+ You’re doing at least 10 new PI patients per month and want to push toward 100+.
+ You already spend on marketing — or are ready to commit a real budget.
+ You want a tighter relationship with attorneys and adjusters in your market.
+ You’re willing to change intake, care, and case-management processes if the numbers say so.

This isn’t for you if…

− You’re looking for a generic “marketing tips” webinar.
− You don’t currently treat car-accident or PI patients.
− You’re not in a position to invest in marketing for at least 90 days.
− You’re a vendor or agency hoping to pitch us. (Sorry — we’ll skip.)

APPLY FOR YOUR SEAT

Tell us about your clinic. We’ll confirm your seat within 48 hours.

The masterclass is by invitation. Submit the application below — if you’re a fit, we’ll send your confirmation, agenda, and a short prep video so you get the most out of the live session.

Live 30-minute masterclass with Nathan, Isaiah, and Reid
15 minutes of live Q&A with the team
Optional 1:1 strategy call with the Blueprint team after

The PI Referral Blueprint