Website design is increasing in importance for businesses of all sizes. Although 54% of small businesses have websites, many of them are outdated. Others are not designed to take advantage of the proliferation of smartphones, social media, and e-commerce driving consumer engagement today.

If your company’s website fits in either of these groups, you’re practically leaving money on the table for your business. Working with an Atlanta web design company to update your site pays dividends for your business almost immediately. If you’re still on the fence about whether to update your company website or launch your first one, consider the ways a new website design can boost your business.

What a New Website Can Do for Your Business

Leverage Responsive Design. A new design can ensure your company’s website looks great on any device – something key in today’s mobile dominated commercial environment. If your website isn’t user-friendly on mobile phones, visitors will bounce quickly to competing websites. In fact, a 2016 Forrester Research report found that 59% of smartphone users expect companies to make their websites mobile friendly. Plus, search engines like Google may penalize your website for not being mobile friendly and this will limit your online visibility to potential customers. An updated website built with responsive design principles can help with search engine optimization (SEO) for your business.

Enhance User Experience. In addition to being mobile friendly, the most successful business websites prioritize user experience and foster micro-interactions. Great user experience makes it easy for visitors to find what they are looking for using their touchscreens to scroll and swipe. It offers them bite-sized content on uncluttered landing pages. A minimalist design ensures that consumers can find what they need without having to navigate through too much. Micro-interactions on mobile devices are user enabled touchpoints on your website that provide control, guidance, or rewards to consumers. When these elements are present on your website, consumers spend more time learning about your company and move further down the buying path.

How an Updated Website Design Can Increase Your Customers

Activate New and Returning Customers. Updating your website design also provides an opportunity to feature eye-catching calls-to-action (CTAs) that turn passive visitors into active customers. CTAs tell visitors what next step to take after visiting your website. For example, a CTA can prompt a visitor to fill out a contact form, call your business, share their email address, watch a video, or check your social media profile. Taking any one of these actions puts visitors once step closer to becoming leads and generating revenue for your business.

A well-designed website improves user engagement and enhances a consumer’s experience as they learn about your brand and products. Blueprint’s website design team can work with your company to create a competitive, mobile friendly website that engages visitors and makes it easy for them to become your customers. Contact us today to find out more.

By: Blueprint