Mix it Up: Fun Ways to Keep Content Fresh

Mix it Up: Fun Ways to Keep Content Fresh

Mixed Fresh FruitI find writing content to be extremely rewarding, every day I learn something new and it makes me feel good to share what I’ve learned with my readers. I also enjoy the creativity required to write knowledgeably about vastly different things; however, content development does have its challenges.

The aspect of content writing that I find the most challenging is figuring out how to keep things fresh. Anyone who blogs more than a few times a week knows what I’m talking about; the more you write, the harder it gets to consistently produce new and interesting stuff.

Like many a blogger before me, when I start to struggle for inspiration I turn to the internet for help, and there’s definitely no shortage of it. In fact, the internet is so full of advice on keeping content fresh that it can be a bit overwhelming.

As I’ve been wading through this sea of advice, I’ve been making note of some of the suggestions that really stood out to me as fun, effective, and easy to put into practice. So I’ve decided to dedicate a couple of posts to my favorites, maybe they’ll help you out sometime too.

How To Keep Content Fresh

Beginner and Expert Tips

Most of the time when I write I aim to reach the widest range of readers, which usually means keeping things simple, but not too simple. This is a fine approach, but it excludes two very important groups of potential readers: those who know next to nothing about your topic, and those who love it so much that they know nearly everything.

You have to know the basics about something before it can grab your interest, try approaching your subject like it’s the first time you’ve ever encountered it, and answer the questions you would have. For even greater reader engagement, open the comments up for any additional questions your new readers might have.

The experts are experts because your subject is meaningful to them. Writing for them means you can really dig in, don’t shy away from specs and lingo. Give them something to really geek out about and encourage discussion about it in the comments.

Go Historical

Everything has a history, even shiney new techy stuff, introduce your readers to the origins of your subject, product, or service. With a bit of creativity you could even make this a regular feature.
Say you run a catering business; you could do a new post every month about catering throughout history, famous catered events, how catering has evolved, even recipes from specific historical periods. This one involves a bit of extra research, but it’s worth it.

Myth-busting

There are myths and rumors about nearly anything you can think of, find out what the myths about your niche or product are and try to bust them. For example, if your business is pest control you could explore whether or not ants actually refuse to cross a chalk line.
These are just a few of my favorites, I’ll have more for you in my next post. In the meantime, what are some of your favorite suggestions for keeping content fresh?

By: Victoria Vener
  • Patrick Price

    Great Read Victoria. I think writing with a creative twist will liven up your content and make it easier to read. No one wants to scroll through hundreds of words bored out of their mind.

    I like providing a history lesson when I’m introducing any kind of content. A lot of readers find it rewarding because they’re learning something new even if they know about the service or product you’re writing about. Great job!

  • Naima

    Great tips Victoria! Since some readers enjoy short and clear content that they can easily scan through, it is a good idea to have lists like top 10’s, 5 points, 7 reasons… etc.

  • Jeff Cline

    Great post Victoria. Anyone who has had to write repeatedly about the same subject eventually struggles with fresh content. Love the suggestions and insight to help keep those creative ideas flowing.

  • Elizabeth Weaver

    Great tips, Victoria! And mad props to the Blueprint writing team! You guys are so great at grabbing the attention of readers even with the most random topics. Y’all are awesome. I particularly like your suggestion about giving readers something to “geek out about” to encourage discussion haha. This is so true! The more you can get readers/users to engage, the better. This is a great tip for helping a brand/individual position itself as an expert or thought leader in a particular space. Nice job.

  • Samantha Torres

    This will prove to be a great resource for not only writers, but also the strategists as we try to think what our consumers may be searching for, and how we can answer those questions based on the queries people enter.

    It’s also important to remember that the list articles (Top 5, Best of, etc.) can be a great way to go for getting the most user engagement.

  • Adam Baxter

    Great Article! Finding that sweet-spot between simple enough to understand but detailed enough to keep things interesting, is always a worthwhile challenge. I really like the part about finding out the history of your subject. I think thats the most interesting part of any given article.

  • Joshua Bains

    Another great idea, in addition to Victoria’s, is to interview people. We forget that with all of the information in front of us – all of the information isn’t in front of us. Talking to someone is a great way to get a real article.

  • Thanks for his post, Victoria. You’re tips are spot on. I’ll add one suggestion: read – a lot. I find that reading lots of different non-fiction writers and books helps me see how they approach different types of content and make it interesting for readers.

  • You are definitely right about touching on the historical aspect of a story or topic. In our modern-day barrage of media, it’s hard for readers to get back to the start of the story. Doing a quick recap of the history behind it truly makes it fresh.