The Google Quality Update: Two Ways Your Business Needs to Respond

The Google Quality Update: Two Ways Your Business Needs to Respond

If you noticed unusual changes to your Google rankings this month, you’re not alone. Several site owners noticed a rankings shift earlier this month and assumed Google had slipped another update in while no one was looking, but Google insisted no such thing had occurred.

Google Quality Update | Blueprint

Now, after weeks of speculation among bloggers and business owners, Google has acknowledged that, while not an official update, changes have been made to their core ranking algorithm. So what do these changes mean for you?

While we don’t know exactly what changes Google made, there is evidence that suggests they may have tweaked how content quality factors into page ranking.

Keeping this in mind, there are two ways your business needs to respond if it wants to keep up.

Feature Original and Credible Content

Any content featured on your website should be exclusive to you and informative to your audience. This means avoiding shallow and badly researched content or redundant articles on the same topics with marginally different keyword variations.

There’s no shortage of content on the Internet, so there’s a good chance that any topic you choose to feature has already been written about at least once before, but that doesn’t mean your content can’t stand out. When creating content, consider whether or not it offers greater value or a newer perspective on the subject than the numerous articles already on the web.

Basically, your content should be crafted with the goal of providing visitors with a good user experience, not with the goal of ranking higher in searches. If you’re creating strong content, your ranking will increase on its own.

Ensure Clear Brand Identity

This one may seem like a no-brainer, but a lot of businesses fall short in this area. Your website is your online representative, and as such it should be an accurate representation.

Any images on your site should be original unless they’re specifically meant to represent another brand’s content. Photos on your site should be images of your products, your team, yourself, etc. Additionally, make sure all business specific information, such as location, hours of operation and contact information, are accurate and up-to-date.
So, as always, Google is striving for the best user experience. Strive for the same thing and you’ll be fine.

By: Victoria Vener
  • Jeff Cline

    Another one??? sure most people don’t realize google algorithm updates happen 500-600 times a year with minor shifts. That is until the stats suddenly and unexpectedly change and leave you scratching your head as to why. Love that you point out the speculation from bloggers always a great place to start the investigation.

  • Erin Li

    Cannot agree more about keeping your website content original and credible. One thing tedious about internet is that similar contents tend to pops out repeatedly. The audience for sure won’t like that.

  • Great point about using a new perspective on a subject to generate original and credible content. Bloggers and business owners alike should focus on creating authentic content instead of worrying about how to keep pace with Google’s updates.

  • Aaron Ward

    I would also suggest adding a tiny watermark on your images/video to show that the content is original and when stolen, it will happen, Google will know the original source. Also good for branding. Use a low opacity like 10% that doesn’t obstruct the content.

  • Patrick Price

    Credibility provides you with an edge over your competition more than a creative website or compelling video. In order to get customers to trust you, you must know what you’re talking about. Credibility leads to stronger content and stronger content leads to higher search rankings! It’s a win across the board!

  • Chuniq Inpower

    Thanks Google. You always keep me on my toes. *Find the silver lining*

  • Joshua Bains

    There’s nothing new under the sun…tough for Digitytes to swallow…but chances are you’re not innovating anything. Once, Alexander of Macedon was able to take over the entire known world and plastered his name on every city. How? There was hardly anyone around. People could be big and do great things. Now greatness is small. Ant like. So you can’t even write something original, let alone do something.

    BUT, you can get noticed if you do it well, and you don’t stop doing it.

  • Elizabeth Weaver

    You couldn’t have said it better. “Google is striving for the best user experience. Strive for the same thing and you’ll be fine.” As much as algorithms and updates may change, I feel that this will remain the rule of thumb for quite some time. Great explanation, Victoria.

  • Adam Baxter

    I really like how you said images on your site should be original. This is really important for business not only for brand identity, but also for simply appearing genuine.