Four Reasons Why Your Website Should be Responsive

Four Reasons Why Your Website Should be Responsive

What Responsive Web Design Looks Like | BlueprintWhat is responsive design you ask?

To begin, responsive web design means:

  • One single code
  • One URL (no separate mobile URL)
  • Flexible grid & flexible images

Going responsive with your website is very popular among businesses and brands that are interested in maximizing their monthly conversions, since it allows sites to be fully functional and engaging on any mobile, tablet or desktop device.

The reason for this is that responsive sites are able to adapt to the parameters set by each and every mobile device known to man, thus allowing consumers to obtain an excellent experience regardless of what type of phone or tablet they carry around.

And, as we all know, it can be very frustrating when visiting a website on a mobile device that is not responsive, since the site appears exactly the same is it does on a desktop. Because of this, you are forced to pinch the screen in order to navigate and zoom in order to find what you want. This creates much more work and increases the likeliness that you and other consumers in similar situations will bounce to an alternative site based on this frustrating experience.

So if you are a small business owner thinking about redesigning your current website or are planning on building a new one from scratch, consider the following reasons why you should add responsive design to your checklist of things to include.

Top 4 Reasons To Go Responsive:

1.) Google Loves It

It is easier for Google to index and organize all content in your website when they only have one URL to review, rather than two derived from your regular site and your mobile. When a business has both a mobile and desktop site, there are different URLs and HTMLs for each. This forces Google to search and index multiple versions of the same exact site, which disrupts your conversion rate and diminishes your brand’s online authority.

2.) Align With Consumer Behavior

The amount of time people spend on their smartphones each month continues to increase, with the majority of American consumers devoting 34 hours each month to their mobile devices, according to a 2013 Nielsen report. With this, local businesses need to be able to provide an ‘on-the-go’ online experience that not only captures users’ attention, but also solicits conversion.

Average Time U.S. Citizens Spend On Mobile Devices Per Month | 2013 Nielsen Report | BlueprintMaking your website responsive helps create an easy, agile experience for potential consumers to engage with, supporting their ability to find exactly what they are looking for and increasing the probability that they will call or go to to your place of business.

3.) Always Be Available – Maximize Conversions

If you are truly interested in maximizing conversions, your website has to be aligned with each and every device your target audience potentially uses. From the original Palm Pre to the Nexus 6, the original iPad to the Nexus 9, businesses that consider and align with their audience’s choice of device stand to increase their monthly revenue, than those who are only able to cater to a handful of platforms.

4.) Faster Load Time & Enhanced User Experience

Websites that have responsive design will choose to add or hide particular elements depending on the device it is being viewed on. This allows websites to load faster, as various forms of script and code are eliminated when a website is rendered. A fast load time signals to search engines like Google that you are able to provide a quality online experience to end users, which leads to greater visibility, traffic, and conversions for you.

The Future Is Mobile

The Future of Mobile Usage | Blueprint

Image taken from on November 14, 2014

The fact is, mobile usage is becoming more popular by the day.

Mobile browsing is taking over the Internet; from searching, social media or checking emails. Responsive web design isn’t a trend anymore; it is a must for websites to keep users interested.

At the end of the day, it’s all about providing the best user experience possible to keep consumers interested.

By: Caroline Ripa
  • Jason Corrigan

    Very hip topic that affects just about every aspect of digital marketing. I completely agree that if you are a small business owner and are truly interested in gaining as much revenue as possible, then you need to align with each potential customer’s behavior. Going responsive just makes sense.

  • Great article Caroline. Responsive design is not a fad. If your competitor offers a better user experience than your own, why would your users stick to your brand that is not optimized for mobile design when your competitors site is? The question is not, “Is it worth the money for a responsive design but rather when?” End of the day, users want to find content that is easy to navigate. Responsive design allows just that.

  • John

    This is really helpful for a summary understanding of what responsive design does for websites. Awesome article!

  • Samantha Torres

    It’s amazing to me how many designers I’ve met that argue responsive design is overrated and shouldn’t be used. This article does a great job of pointing out why responsive is needed: both user experience and how we present our information to search engines.

  • Blair Sanders

    Interesting concept. Keeping design simple and responsive makes the user experience more streamlined. While having two separate designs for desktop and mobile may seem to be the right idea, sometimes it’s better to hit the two proverbial birds with one stone. The more specialized we make the designs, the further away we get from our main purpose: usability and conversions.

  • Joshua Bains

    Future is mobile, but keep in mind the many pitfalls of responsive design and the pulleys that exist to extricate you. Ironically, the responsive site was never designed to replace a dedicated mobile site. However I assume technology will bound along enough so RWD becomes the standard once it’s fully debugged.

    Important points I’ve nabbed From Honkgiat “The Responsive Web Design War Strategy” that I think should be standard in our repertoire when speaking with clients about whether they should build, or scuttle, a RWD site:

    1. RWD has long load-times, losing you 1 of every 4 mobile users, since with one URL it has to load everything. Fix: Staggered loading and other creative methods.

    2. Better for a content site – not for a high featured site, because all the bits and bobs have to load and may clutter the screen. Fix: Creative accordion layouts among others.

    3. Wreaks havoc on your ads, which don’t get proper coverage. Fix: Sell package ads.

    4. High intensity to implement. Time + experienced designer + testing on multiple mobile devices = $$$. Fix: The alternative…creating a unique mobile site…is actually around the same spend to pull off.

  • Rebekah Faucette

    The ability to be available across multiple platforms is so important. Many sites are only optimized for certain brands or iterations of mobile devices and it can be frustrating to start an article only to be forced to leave the page due to an unresponsive platform. Great take on a hot-button topic!

  • Chuniq Inpower

    I would agree with some of the other comments below that being available is one of the most important factors to consider with your website. To have a responsive design that enables users to easily and efficiently navigate your website is key to helping consumers get what they need from your site. To have a pleasant user experience makes it more likely to have return visitors and establish your site as a go-to resource.