The Content and Design Relationship in Infographics

The Content and Design Relationship in Infographics

Infographic Design | BlueprintRecently, I designed an infographic on an unfamiliar topic.  The specific design forced me to contemplate the design/content relationship that is necessary to provide a successful message.

As you may know, an infographic is a form of visual marketing that promotes a brand or follows a storyline. Infographics are an important part of design and advertising that are very popular in the graphic design industry and used to grab the attention of visual learners like myself. Although designing infographics seems to be an easy self-explanatory task, attempting a strong design can be challenging.

The message can get lost behind large amounts of text and graphics in a design, leaving the reader feeling overwhelmed when in fact the goal is to pull the reader with as little stress as possible. The relationship between the content and the design is what engages the reader and guides them through the material to the message.

Crafting the Information Path

With many design projects I dive in, start creating, and see where it goes, but with infographics I have to take a step back. There is so much content involved that creating an outline and a rough sketch is very helpful. It is very important to study the topic of the infographic to understand how to convey it through design.

When there are several elements included in one design, it is important to organize the arrangement of the text. It is easier to keep the hierarchy organized if you know where to begin and have already chosen a color palette.

Be Bold

One thing I love about infographics is how colorful they are. Although really bright colored text can look like it is screaming at you, this is what you want! This is especially true for the key message of an infographic! Not only do bright colors make one happier and boost one’s mood, but there is only one chance at making a positive impression on the reader of your infographic.

Don’t Forget the Goal

Finally, it is very important to initiate a call of action when concluding your infographic. Once again ask yourself, what can the reader do with this message? Where can the reader go from here? Is the text communicating successful branding for our client?  Have I shaped the conclusion of my design and story to convey the key message?

Once you have created a successful storyline, the last step is promoting it.  Infographics are a fantastic form of visual advertising and used to build relationships. Not only have they been proven to be successful, they are extremely interesting to create from a designer’s perspective.

By: Blueprint
  • Jeff Cline

    Always a fan of the infographic – a picture can say a thousand words – reinforcing that with visually compelling support data can drive home the point very quickly.

    Business owners need to understand, it’s not just about visualizing a point that can also be articulated in words. The infographic gives you a tool that can be leveraged across several marketing channels, and become a valuable “give-away” in any lead generating campaigns.

  • Emily Fogarty

    Great points! As a visual learner myself, I find that infographics can make the most complex thing much simpler. They are also GOLD on social media. Being bold with your color and font choices, like you mentioned, can make a social media user stop scrolling to see what caught their eye. It’s all about the impact, but keep in mind it needs to be useful to be truly successful!

  • Tolu Akande

    I love how you reminded us that infographics are a part of the story. If the infographic doesn’t grab me at first glance, I almost immediately lose interest in the storyline. The infographic educates the information driven mind and stimulates the creative simultaneously. We’ve got to keep the reader reading!