If you were hoping for some good news, this is not it, but its close. Every informed individual in the PPC world knows that Google’s new enhanced campaign slated to roll out in June is the worst thing that could happen to them. So what are enhanced campaigns? Well, in a nutshell, it is more […]

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The guys at Google are very smart, but you do not need me to tell you that. It is an open secret that they go to extreme lengths to influence the decisions you make from the early stages of setting up a campaign, launching it and managing it. Today, I will discuss the business of […]

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Even the best PPC Account Managers are bound to make mistakes from time to time. It is also a bonus that paid search is forgiving and allows you to correct those mistakes before you spend a whole lot of money without any return. I will discuss 3 mistakes that some of us make while setting […]

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Facebook recently had an important announcement that according to them, was supposed to rock the socks off online marketers and their very huge consumer base. It turns out the announcement was a new feature called Graph Search. Most people in the tech world and online marketing industry are fairly familiar with Facebook Graph Search and […]

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It is an open secret among PPC account managers that the answer to almost every PPC question would turn out to be “Well… it depends on your account/business goals…” However, I have compiled a few – 10 to be precise – questions that I come across often or people keep asking me and I would […]

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