The "Who" of Social Media Marketing
In the final installment of this three part series we will dissect the “Who” of social media marketing. We’ve stressed the importance of finding where to promote your business. We’ve even looked at what you should be promoting, and now we will bring all these topics full circle.
The “Who” is nothing more than your target demographic. This almost seems self explanatory, but you’d be surprised how many people either neglect this or forget to do sufficient R&D. Discovering who your audience is crucial, and must be the first step when preparing a social media marketing plan. If I am selling orthopedic shoes I probably won’t want to be wasting my time on Twitter. Time is money and it has never been as obvious as this. I can spend hours every week on Tumbler and see zero ROI.
A quick way to find where our audience is hanging out is by monitoring competitors. Don’t just see where your competition is located see if they’re receiving interaction as well. If they are not, do not dismiss the social platform just yet. They may be attacking that crowd incorrectly. Remember, your competition my not being doing social media correctly either!
Once you’ve narrowing down the platforms, begin researching up and coming social media sites. People are becoming complacent and are forgetting that the Internet is an ever-growing organism. There is always something new, and it’s your job to find it. Do not be timid to explore new social sites. Marketing is sometimes trial and error, and getting buried in numbers and data can greatly hinder your courage; which could be detrimental to your success in the end. Social media marketing is evolving, and it’s our job to not only stay with the curve but ahead of it.
By: Blueprint
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