Content marketing is defined as any marketing that involves the sharing of media and publishing content in order to acquire and retain customers. Currently, content marketing can be observed in various business contexts, using the premise of a business’ services or industry to provide relevant information to consumers and potential new users.
What differentiates content marketing from other types of digital content is that content marketing focuses on delivering value to serve the needs of consumers. The formats that you may use include:
- Infographics
- Videos
- Podcasts
- Videos
- Books/E-Books
However, if you create this content and still can’t reach consumers, your content marketing efforts are null and void. Don’t fret. You can reach consumers with your content – if a few modern SEO basics are observed.
SEO Tips
Create Content for People
Search engine optimization is important for content development, as SEO is what will fuel customers to your information. Consider the evolution of semantic search and digital searches performed on mobile devices. People demand answers to urgent questions and are active about searching for information that is relevant to their immediate needs. Make sure your content answers customer’s questions and provides a necessary resolution to the concern.
Build Content from Keywords
What are your users looking for? Use social and web analytical tools to discover what your buyers need and build content around their concerns, not those of your business.
Keywords Matter
Once you’ve built content around the keywords your users are searching for, use those same keywords in your content to build SERPs listing and to compliment your SEO strategy.
Include the keywords within the first 150 words of your content when writing a blog article.
For other content that is more visual, use those keywords in the meta descriptions and in the title tags.
Cross-link
Did you use a resource for your article? Site your sources and cross-link to another post or digital asset outside of your website, and to another authoritative source.
Structure
Consider social sharing and viral potential of your custom content. As information is often shared on social media, including Facebook and LinkedIn, you will need to ensure that your post has the proper SEO to help search engines find and index it more easily.
Key post elements to define:
- Post Title or Headline
- Meta Description
- Title Tags
- Category
Creating content is a fun way to connect with customers and start new conversations about your brand or business. With a basic understanding of SEO, your content development efforts will not go unnoticed. Taking time to increase your SEO knowledge, and keeping up with SEO developments is a long-term investment into being a more effective marketer, with content that matters.