Why do you need video production?  At Blueprint, video production is one of our many specialties.  Companies are finding that video is very essential to a company’s growth and development.  There is a reason why we can see a dramatic increase in growth from companies who decide to have video production(s) done for their company.  Some of the primary motives to have video content showcased on your website, rest in the fact that your website will have increased traffic, and if done correctly, can increase your Google Ranking.  However, planning a video production is a huge step.  Many companies decide they want a video work done, but have no idea where to start.  The content of the video is just as important as having the video created.  Once someone is viewing your video, it can make or break their interest in your company.  A company can produce a quality video with strong content by pre-production planning.  By answering a few questions with your video, a company is then able to establish itself within the video.

Here are some questions you will want your video to answer:

• Who are you?

If making an initial video or doing an update you should always start with a brief introduction.  Another reason video is key is that it is another platform that introduces a company.  Not only does video provide another form of introduction, but it also conveys a company’s image and branding.  It is imperative that customers can understand the message your company is trying to express.

• What exactly does your company do?

It is essential to highlight your company’s talents.  You should include what type of company and share a detailed description on how your company runs.

• What does your company stand for?

This is where you get personal.  If your company has anything to share that can reach the audience on a personal level, be sure to include that in the video.

• What is your call to action?

It is vital to have a call of action.  At the end of the video, what is the next step for the viewer?  You want them to have a next, go to step like calling a number, sending an email, or visiting a website.  Any kind of contact that best benefits you should be the last thing a viewer sees.

By: Kara